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Existing School Magazine Comparison
Existing School Magazine Analysis
Magazine 1
Masthead – uses ‘The Hampton Herald’ this is to establish
what the magazine is. This puts it aside against magazines from other schools.
The type face is a serif font thus appearing more sophisticated and presented
in a golden shade. Because of this it appeals to an older people, because of
the nature of the magazine the most likely target audience is the parents of
the children at the Hampton school.
The feature headline
– ‘Do you want to be in my gang?’
this headline coupled with the purpose of the school magazine targets the issue
that many schools face, gangs and bullies, due to the magazine being aimed at
parents its purpose is to attract the interest of the readers as it involves
their children.
Date and Price –
The only relation to a date on this magazine front cover is the relation to ‘summer 2014’, from this it can be
assumed that this magazine is released termly. There is also no visible price
tag on the front cover, due to this being a school magazine it is hardly surprising
that they are traditionally given out for free to parents.
Main Image – The
image featured on the front cover of this magazine clearly is of an important
woman, an assumption can be made that this woman is ‘Angela Merkel’, clearly this woman is of relevance and is used in
association to the headline. The mid shot shows a professional look to the photo
itself, this gives trust to the reader as it shows trust. You can see that the
topic is on the EU as the flag is behind her. In addition the stars of the flag
almost look like a halo behind her. The background of the image is blue and the
clothes she is wearing are also blue which doesn't make her stand out and suggests
a corporate image.
Layout – In this
layout your eyes are first drawn to the image as this is in the middle of the
page. Your eyes then move to the feature headline.
Heading – ‘In This Edition’
informs the reader that what is displayed below is the contents for the rest of
the magazine.
Colour Scheme –
the colour scheme is black on white with a yellow themed header, this makes it
easier to print or copy the document in black on white if the need came for it.
The Heading – The
heading at the top of the page says the words ‘Free Trade Versus National Sovereignty?’ tells the reader what to
expect within the following article.
The Layout – Each
page is separated into two columns, this is so the reader can focus on the
story rather than be distracted by pictures and fancy info graphics. One
picture is used however to help illustrate the point but it is clear that
Graphics – The school coats of arms are displayed in the heading
banner to identify the article with being with the school. In addition there is
another picture opposite to this which we can assume is a picture of the
school.
Magazine 2
Masthead – uses ‘The Lion”
this is to establish what the magazine is. This puts it aside against magazines
from other schools. The type face is a Sans serif font thus appearing more modern
and presented in a yellow shade. Because of this it appeals to a modern person,
because of the nature of the magazine the most likely target audience is the
parents of the children at The Lion School.
Date and Price –
The only relation to a date on this magazine front cover is the relation to ‘2011’ and ‘2012’, from this it can be
assumed that this magazine is released yearly. There is also no visible price
tag on the front cover, due to this being a school magazine it is hardly surprising
that they are traditionally given out for free to parents.
Main Image – The
main image is of a group of teenagers climbing up a cliff face while carrying
all their hiking gear and safety helmets, ropes and harnesses. As the magazine
is normally intended to students and parents, this will show younger students
of some of the fun activities that are coming up for them and also assure the
parents that their children are not only enjoying themselves but also are safe
in what they are doing
Layout – In this
layout your eyes are first drawn to the image as this is in the middle of the
page. Your eyes then move to the feature headline.
Heading – ‘The Lion 2011-2012’ is a continuation of
the front page and gives a sense of continuity.
Colour Scheme –
the colour scheme is yellow text on a blue background, often seen as a very
upper class and expensive colour scheme.
Layout – There
are square images which coincide with the headings to the left of them, these
inform the reader which page different sections are on. This helps readers easily
navigate to the section they are most interested in.
The Heading – The
heading at the bottom left of the left page says the words ‘New Staff’ tells the reader what to
expect within the following article.
The Layout – Each
page is separated into three columns, this is so the reader can focus on the
story rather than be distracted by pictures and fancy info graphics. Despite
this a picture has been included in each section (roughly once in each third)
this is because the context of the text requires that a picture complements it
because it introduces the new staff. Some parents/students would want to put a
face to the name.
Graphics – Some
graphics are used subtly in the background that break the page up so that it isn’t
boring and monotonous like some standard black on white text can be.
Magazine 3
Masthead – uses ‘The Lion” this is to establish what the
magazine is. This puts it aside against magazines from other schools. The type
face is a Sans serif font thus appearing more modern and presented in a yellow
shade. Because of this it appeals to a modern person, because of the nature of
the magazine the most likely target audience is the parents of the children at
The Lion School.
Date and Price –
The only relation to a date on this magazine front cover is the relation to ‘2012’ and ‘2013’, from this it can be
assumed that this magazine is released yearly. There is also no visible price
tag on the front cover, due to this being a school magazine it is hardly surprising
that they are traditionally given out for free to parents.
Main Image – The
main image is of a paining that shows two teenage boys illuminated by a laptop
in the dark, both boys appear to be wearing their school uniform. Due to the
nature of the magazine it can be implied that the image on the front cover is
actually a painting done by one of the students and a story will feature inside
about the student themselves.
Layout – In this
layout your eyes are first drawn to the image as this is in the middle of the
page. Your eyes then move to the feature headline.
Heading – ‘The Lion 2012-2013’ is a continuation of
the front page and gives a sense of continuity.
Colour Scheme –
the colour scheme is yellow text on a black background, often seen as a very
upper class and expensive colour scheme.
Layout – There
are square images which coincide with the headings to the left of them, these
inform the reader which page different sections are on. This helps readers easily
navigate to the section they are most interested in.
The Heading – The
heading is in the top left of the double page spread overlaying the image that
spans the left page.
The Layout – Les
Misèrables is a play. It can be assumed that The Lion school preformed this
play, on the top of each page there are pictures from the play and the right pace
features many close ups of the characters.
Two columns are on the left page which dives information about the performance.
The text is white on a black background, this helps represent the dark nature
of the play.
School Magazine Questionnaire Analysis
From
my questionnaire I now have a better understanding about the demographic for my
school magazine. From analyzing the results I have concluded that my target
market are students aged 16-18. Also concluded by the analysis of the
questionnaire is that my target audience liked the colour scheme that involved
blacks, grays, blues and greens. Because of this I am going to try and
incorporate the colour scheme through out the magazine. The majority of the
people who I had answer the questionnaire thought that advertising for some
relevant local events would be a good thing to include and that they also
wanted to see some global issues mentioned in the magazine.
When
asked, my target audience thought that
the school magazine should be written in standard English so that it would to be
natural for them to read as Standard English or Slang would not be as easy for
them to read. They also wanted to read about latest charity events that the
school has put on and also results of the past sport fixtures along with the future
fixtures that may be of interest to some readers. Concerning the inclusion of
global issues I would like to include a mixture of global issues and an national
issues that might be more personal to some students rather than the bigger
global issues that might be too distant for them. Many of the students want
other external factors such as discount codes and money off vouchers for high
street and online shopping that are exclusive to the students at the school,
this will encourage students to pick up and read the magazine as this is an
added incentive to be regular readers of the publication.
Many
of the people I questioned said they wanted a relatively even mix between photos
used within the magazine, these included: modeling of latest school apparel,
pictures of students hard at work and in the classroom and an action shot of a
sports fixture. I will take these into consideration when arranging my
photo shoots and collecting the photos I need. Half the people I questioned
thought that a school magazine should be free, however some people thought that
they would pay up to a maximum of 50p for each edition. I will have to take
this into consideration as offering exclusive offers might be hard to find and
costly…costs that would have to be covered somehow.
School Magazine Questionnaire Results
These are the collected results from the questionnaire that i handed out.
School Magazine Questionnaire
In order to effectively create a magazine that my target
audience will relate to I need to first find out my target audience and find
out what they expect in a magazine. Below is the questionnaire I made using my mind map as a
guide for the questions that I have included.
This questionnaire was handed out to a selection of 20 people to fill in.
School Magazine Mind Map
So that I can effectively create a school magazine I have
created a mind map to lay my thoughts out onto a diagram that can help me
decide what factors I want to include. This mind map does not include
everything i want to include in my school magazine as creativity is a long
process, a process that will be posted on this blog when ideas develop.
30 Second Story Board
Media Bible - Editing
For the fourth instalment in this media bible, I'm going to look at editing.
Action Match
Action Matching is a very simple but essential technique, where the perspective of the camera changes during a scene and the scene continues to flow.
 |
| www.youtube.com/watch?v=Q-8hOKNbtxg |
Continuity Editing
Continuity editing is the predominant style of film editing and video editing in the post-production process of film making of narrative films and television programs. The purpose of continuity editing is to smooth over the inherent discontinuity of the editing process and to establish a logical coherence between shots.
 |
| www.youtube.com/watch?v=BGCMfprPJoA |
Cross-cutting is an editing technique most often used in films to establish action occurring at the same time in two different locations. In a cross-cut, the camera will cut away from one action to another action, which can suggest the simultaneity of these two actions but this is not always the case.
 |
| www.youtube.com/watch?v=KmptU7vEkNU |
Parallel Editing
Parallel editing is a technique whereby cutting occurs between two or more related actions occurring at the same time in two separate locations or different points in time.
 |
| www.youtube.com/watch?v=skLqOuVG98M |
Cut
The cut is the most common type of video transition. It simply means replacing one shot instantly with the next.
When you shoot video footage on your camera, there is a cut between each shot, i.e. between when you stop recording and start recording the next shot. Although some cameras do offer built-in transitions, most recorded footage is separated by cuts.
 |
| www.youtube.com/watch?v=eOrNdBpGMv8 |
Cutaway
In film and video, a cutaway shot is the interruption of a continuously filmed action by inserting a view of something else. It is usually, although not always, followed by a cut back to the first shot. This can help the editor reduce the time a scene would take if shown in real time.
Dissolve
 |
| www.youtube.com/watch?v=jvipPYFebWc |
A dissolve is a gradual transition from one image to another. The terms fade-out and fade-in are used to describe a transition to and from a blank image. This is in contrast to a cut where there is no such transition. A dissolve overlaps two shots for the duration of the effect, usually at the end of one scene and the beginning of the next, but may be used in montage sequences also. Generally, but not always, the use of a dissolve is held to indicate that a period of time has passed between the two scenes.
 |
| www.youtube.com/watch?v=Rt5mcZFYLng |
Eyeline Match
An eyeline match is a film editing technique associated with the continuity editing system. It is based on the premise that the audience will want to see what the character on-screen is seeing.
 |
| www.youtube.com/watch?v=jblsCWkUwv0&t=36s |
Jump Cuts
A jump cut is a cut in film editing in which two sequential shots of the same subject are taken from camera positions that vary only slightly. This type of edit gives the effect of jumping forwards in time. It is a manipulation of temporal space using the duration of a single shot, and fracturing the duration to move the audience ahead
 |
| www.youtube.com/watch?v=wppVxihvV1s |
Long take
A long take or oner is an uninterrupted shot in a film which lasts much longer than the conventional editing pace either of the film itself or of films in general, usually lasting several minutes. Long takes are often accomplished through the use of a dolly shot or Steadicam shot. Long takes of a sequence filmed in one shot without any editing are rare in films. (the .gif below is from gravity, this scene is 17 minutes long without a cut)
 |
| www.youtube.com/watch?v=cEkILY1h6fA |
Short take
A short take, for instance, might be one or two seconds long, although contemporary films continue to use shorter and shorter takes of less than a single second (making two or three seconds, which sounds like a short amount of time, not very short at all).
 |
| www.youtube.com/watch?v=PsO6ZnUZI0g |
Montage
A montage refers to a series of shots edited together to show a longer activity evolving in a shorter amount of time or to show a series of related activities.
 |
| www.youtube.com/watch?v=zamE9cvC6u0 |
Shot-reverse shot
After an establishing shot, the shot-reverse shot refers to the close-ups used when two characters are in conversation. (Because we have already used an establishing shot, we now know where the characters are in relation to one another.)
 |
| www.youtube.com/watch?v=Ny6MzHkKhc4 |
Split Screen
Split screening is where two story lines are seen on screen at the same time, often taking up an equal amount of the screen to show equal importance.
 |
| www.youtube.com/watch?v=r-xJ15AN9ts |
Wipe
One shot “wipes” across the screen and replaces another.
 |
| www.youtube.com/watch?v=7LXQg6t4q2A |
Fade
Going from black (nothing on the screen) to a shot (fade in), or going from a shot to black (fade out). These transitions usually (but not always) connote a larger amount of time passing or might also be used to signal a break in the narrative
 |
| www.youtube.com/watch?v=jWo_N1UnzFw |
Media Bible - Camera Movements
This is the third instalment of the sacrilegious media bible, this time I'm looking at camera movements... Enjoy :D
Pan
When the camera moves in a particular direction, it moves in that direction and follows the thing that is being filmed
 |
| https://www.youtube.com/watch?v=Mhf21aghbMA&t=80s |
Tilt
Similar to pan however the camera moves in the vertical movement.
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| https://www.youtube.com/watch?v=050oYwMigBY |
Track
Camera is on a track that follow the subject in a smooth and steady movement. The camera stays at the same level.
 |
| https://www.youtube.com/watch?v=rDbVY3gCJgg |
Crane
A crane shot is a camera attached to a long crane. The most obvious uses are to view the actors from above or to move up and away from them, a common way of ending a movie.
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| www.gifyoutube.com/watch?v=MZWzf3h50LU |
Steadicam
A type of camera stabilizer mount for motion picture cameras that mechanically isolates it from the operator's movement. It allows for a smooth shot, even when moving quickly over an uneven surface.
 |
| https://www.youtube.com/watch?v=S8b1zWOgOKA |
Zoom
Zooming is one camera move that most people are probably familiar with. It involves changing the focal length of the lens to make the subject appear closer or further away in the frame. Zooming is one of the most frequently-used camera moves and one of the most overused. Use it carefully!!
 |
| http://malevolentconspiracy.tumblr.com/post/98987603838 |
Reverse Zoom
The same as the Zoom but in reverse. the shot is originally zoomed in and gradually zooms out.
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| http://goo.gl/l2gSiG |
Pedestal
Moving the camera up or down without changing its vertical or horizontal axis. A camera operator can do two types of pedestals: pedestal up means "move the camera up;" pedestal down means "move the camera down." You are not tilting the lens up, rather you are moving the entire camera up.
(gif for pedestal coming soon... i couldn't find one)
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Popular Posts
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School Magazine Questionnaire
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Media Bible - Camera Movements
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Media Bible - Editing
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School Magazine Questionnaire Analysis
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Research Into My Target Audence - Questionare
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Media Bible - Camera Angles
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Media Bible - Camera Shots
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Photo Shoot - Raw Photos
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School Magazine Evaluation
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Construction - Contents Page
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